While not an entirely new invention, the multi-balm stick has gained traction in the past few years. The product was set to have gained success and popularity even prior to the pandemic when several industries were turned upside down. For some people, they took this extra time to learn how to take care of their skin more effectively and optimize their routine. This is where the multi-balm stick came into the equation.
Particularly in Korea, the multi-balm stick was specially made relevant once the term “untact beauty,” became commonplace in the early months of the pandemic. This is a Korean saying that combined the prefix “-un” and “contact.” With the multi-balm stick, you didn’t have to use your hands to apply moisturizer to your face. It really couldn’t have launched at a better time.
Okay, it’s clear that it’s successful, trendy, and one of the hottest new products out on the market even today. So, what is this best-seller that everyone from Ava Max to Doja Cat is obsessing over and adding to their skincare routines?